Generation Z And The Transformation Of Media

For more than 25 years, Mark Beal served as a public relations practitioner and marketer developing and executing public relations campaigns for category leading companies and brands around such major sports and entertainment platforms as the Olympic Games, Super Bowl, World Series, NCAA March Madness, US Open Tennis and The Rolling Stones.

Today, he collaborates daily with Gen Z as a full-time professor of practice in public relations in the Rutgers University School of Communication & Information. Mark’s ongoing primary research of Gen Z has led to keynote speeches with the American Marketing Association, the Association of National Advertisers, Public Relations Society of America as well as corporations, brands, conferences and agencies.

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